ISMH Stirling University background research on alcohol sponsorship in sport

Read the full background research conducted by the Institute for Social Marketing and Health at Stirling University for the AFS/SHAAP report: 'Time to blow the whistle on alcohol sports sponsorship', January 2020

The authors examine: (1) to what extent, if at all, professional football and rugby union teams in Scotland are sponsored by alcohol companies; (2) what marketing activities are used to promote partnerships between sports teams and alcohol companies; and (3) what is the frequency and nature of alcohol marketing references in televised broadcasts of professional football and rugby union in Scotland.